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Proteinic - new media agency
Area: News


Gold News
10/03/2009
“SALON PRIVÉ HAUTE JOAILLERIE DUBAI FORMS STRATEGIC ALLIANCE WITH ABOUT J”
The New Business Model – Affluence, Affinity, Ambiance

NEW YORK/VICENZA, March10th--“Salon Privé Haute Joaillerie Dubai,” to be held from October 18-21, 2009 at the 5-star Madinat Jumeirah has formed a strategic alliance with About J.


This exclusive by-invitation-only fine jewelry event will offer the world’s elite jewelers and luxury timepiece designers and manufacturers introductions to new retail business opportunities in the cash-rich and emerging non-traditional international markets of India, China, Russia, Ukraine, Eastern Europe, South East Asia, and the Middle East, according to event organizers. Salon Privé ‘s goal is to deliver new Business in non traditional markets of emerging opportunity.


“ Our respective goals are extremely compatible.The About J Milan strategic alliance with the Italian National Fashion Council is complementary with our About J strategic alliance with Salon Privé Dubai, which aims to deliver unique experiences that are not traditional but are business building tools for our community” said Domenico Girardi – General Manager of Vicenza Fair.


“The 3-day Salon Privé Dubai Event will address 2 segmented audiences: 2 days business to business followed by 2 days for “VIP Affluents” including a conference program being planned in association with The Luxury Marketing Council Middle East, led by CEO, T.B. McClelland Jr.”, said Nancy Robey, President & Founder of Salon Privé Dubai and the originator, in 1995, of the highly acclaimed and first of its kind Couture Jewellery Collection & Conference U.S. and its subsequent spin-offs, including Monte Carlo, London, and Latin America.


Salon Privé is a joint venture between two veteran luxury marketing organizations, the Nancy Robey Partnership, Inc. , headquartered in New York City, and Turret Middle East, based in Abu Dhabi and a foundation partner of the Abu Dhabi National Exhibition Company and producer of the International Fine Art & Antiques Fair.


About J will be a corner stone of the Salon Privé Event and will facilitate the grouping of the About J designer community in a meaningful way in the center of the jewelry collections.
Since the total number of Exhibitors at Salon Privé Dubai will be limited to 80-90 designers as well as select high-end jewelry sponsors, including other global luxury brands, publications, and service organizations, About J designers will truly stand out and have a commanding presence in this niche event.


Approximately 130 international luxury retail companies, comprised of store owners, CEOs and other senior decision makers, will be invited and hosted by Salon Privé at the Madinat Jumeirah, also known as “Dubai’s Arabian Resort” due to its authentic Middle Eastern Style architecture. It is located on the sea in Jumeirah, a fashionable residential area of Dubai.


“Dubai was selected as the venue because it is at the crossroads of a growing Asian /Eastern European market and provides easy access to jewelers looking to expand their businesses”, according to Mr Richard Hease, Chairman of Turret Middle East. “The World Wealth Report 2008, produced by Capgemini and Merrill Lynch, showed a 15.6% increase in the number of high net worth individuals in the Middle East , and they direct 32% of their “investments of passion” – which reportedly the rich buy to display their wealth – into jewellery purchases. This is the highest percentage of all regions of the world with their target markets, Russia, Eastern Europe and Asia, next in ranking,” said Mr Hease. “In addition Dubai is a tax free, duty free zone, which does not require carnets, so doing jewellery business there is much easier.”


A group of high net worth VIP’s and royalty who reside in the Emirates and Gulf region will be invited into the Salon Privé on the last two days, October 20st & 21st, as is customary for shows in the region, in conjunction with The Luxury Marketing Council Middle East.


Ms. Robey acknowledged “Both Salon Privé and About J have parallel strategic objectives of a like kind to provide elite positioning and audiences from non traditional emerging markets in a full emersion luxury setting.” Salon Privé Dubai will debut at Madinat Jumeirah, October 18-21, 2009.


About The Nancy Robey Partnership


The Nancy Robey Partnership, Inc., was founded in 2007 by Nancy Robey, a highly recognized marketing professional in the fine jewelry industry and a specialist in creating targeted niche business to business events, conferences, and trade shows based on market needs.


For the past 29 years, she has held key executive positions with leading global brands, including VP of the De Beers account at NW Ayer, advertising director at Tiffany & Co., and global new business development of the VNU Expositions Jewelry Group, where she created the first Couture Jewellery Collection & Conference.


In mid-2007 she developed her own business to pursue a passion for producing elite niche market jewelry events, under The Nancy Robey Partnership, Inc. DBA Salon Privé Jewelry Events. For more information, contact Nancy Robey at 917-833-8248 or robeypartnership@yahoo.com


About the Vicenza Fair


A reknowned Organizer of jewelry Trade Fairs in the luxury and lifestyle sector, with strong leadership ambitions. Vicenza Fair is a leading actor with a new structure and repositioning of its fine jewelry fairs. This is the area where gold and jewelry represent a deeply rooted core business that truly stands out. This is the challenge for the next few years. A challenge that aims to highlight their role.
2008 already saw a change of name for their jewelry fairs: previously, the three shows basically had the same structure and the same customs, the only big difference being their date on the calendar. Henceforth, Vicenza fair will see three completely different events aiming to represent the different moments of “exhibiting at trade fairs”, but above all three different opportunities to cover the varying needs expressed by the fine jewelry industry.
The Vicenza Fair now goes beyond territorial limits, also positioning itself as a leader in the organisation of events outside the Vicenza fair district.
About J is it’s new event, carefully selected and positioned in the highest segment of the product-market relationship, held in Milan for the second year, from the 22nd to the 24th of february 2009, right before the 2009/10 Womens Fashion Week. About J, thus, has become an exportable brand offering a concrete representation of the evolution of a new way of doing business.
The Vicenza Fair, through About J, has rounded out its fine jewelry shows by opening up to the fast-growing adjacent world of lifestyle and luxury.
For information, contact Cristina Salvi – Project Manager at 3924700396 or cristina.salvi@vicenzafiera.it


About Turret Middle East


Turret Middle East has a proven track record in events and publishing with a well earned reputation and over 50 years experience in the United Kingdom. It began business in the Middle East in 2006 with the launch of Turret Middle East, which is committed to bringing successful, iconic events to the Middle East.


Turret’s events enjoy the sponsorship, support, and patronage of the region's government departments, public and private sector companies, as well as the media.


Turret Middle East is made up of industry professionals from around the world, with proven experience across all the disciplines required for the organization of a successful events and related publications. For more information about Turret Middle East, contact 971 2 444 6011 or see www.turretme.com.



 



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