Gold starts off again from Palladio. Fiera di Vicenza proposes the 2010 edition of VICENZAORO About J with a new formula which combines the excellence of Italian gold and jewellery production with Palladian artistic excellence, designated as a Unesco world heritage site.

The formula is very simple but specifically because of this simplicity it is highly exclusive and distinguished at international level: a day of business meetings between the excellence of the jewellery production chain and the buyers, hosted in an exclusive venue.
VICENZAORO About J 2010 will be held in Vicenza in the rooms frescoed by Maganza and Dorigny in the jewel in the crown of Palladio's genius, Villa Capra known as “La Rotonda”, granted exceptionally by Count Lodovico di Valmarana who appreciated the sense of President Ditri's proposal to promote the ‘jewel in the jewel'.

VICENZAORO About J will be an 'event in the event': it will start on 21 May on the eve of the second show in the annual calendar, VICENZAORO Charm, which will open its doors the next day and will close on 26 May.

Around twenty companies will be exhibiting and they will be able to enjoy the splendid setting of La Rotonda, of astonishing emotional impact, for a preview of their collections which will be appraised by a distinguished selection of buyers from the Unites States, Russia, China, Japan, Saudi Arabia, India and Europe.

Vicenza Fair’s invitation to participate at the event follows an internal selection code which takes account above all of physical and temporal criteria: applications will be accepted while places last and specifically because of the characteristics of the venue these are limited; the date of confirmation will be a key element of reference.

The 2010 edition of VICENZAORO About J will turn to account the investments made to date by Fiera di Vicenza with the creation of the About J brand.
When contextualizing the economic moment, Fiera di Vicenza deemed it necessary to return VICENZAORO About J to the framework of the three international jewellery shows, in order to optimize resources and the investments of the operators themselves.

The primary aim of the formula fine-tuned this year is to focus international attention on the top bracket on show in Vicenza Fair, on the exhibitors and on the operators.
The second aim is to stimulate the pursuit of an increasingly prestigious recognition of exhibitors in a world market that is growing more and more competitive all the time.

VICENZAORO About J 2010 will also provide an ideal bridge with other worlds which give voice to the top of the range, the fashion-design system, but others too: it starts from the premise that the market is in profound evolution and is witnessing the opening of unforeseen spaces, for new interpretations of luxury, of distinction and of elegance. This is the card Vicenza wishes to play to reiterate its international leadership on the occasion of VICENZAORO Charm.

"The fair events," says President Roberto Ditri, "can and must emphasize characteristic aspects of the place where they are held in order to affirm a strategy of recognizability. Vicenza is famous all over the world for Palladio and for the jewellery industry. Our idea is to bring these two cultural, social and economic stimuli together in order to evolve towards a qualitative improvement and to enhance the offer. We wish to combine all our features of excellence to affirm our leadership in the world as producers, as a fair and as operators."

Information: www.aboutjevent.it e www.vicenzafiera.it.

Info
Meneghini&Associati Press Office Fiera Vicenza Spa
Italian Press P +39 0444 578817 / M +39 347 1010498 - 333/5887993
Cinzia Di Rosa
dirosa@meneghinieassociati.it

Press Release
23 marzo/10.00